PATTERNED AFTER GLOBAL RACES
Lagos Media Marathon will not be run as a one-day event, instead there will activities that link one edition to another, as is done in New York, London and other races across the world – a truly global road race, in terms of organization, is about to emerge in Nigeria.
This not only ensures consistent, year-long exposure of your brand, it repositions your brand from one that advertises to one that builds connections with the people and therefore commands loyalty.
Post event activities lined up after the first edition will include
- Award ceremony for the best stories and photographs of the Lagos Media Marathon
- Marathon and Road Races at Schools Programs, one each in the Senatorial Zones.
- Students Marathon for High Schools, in conjunction with Lagos Athletics Association
CONNECT WITH AND COMMAND LOYALTY OF THE PEOPLE
Apart from benefits to your brand and organization, your sponsorship will bring the following benefits to the host city of Lagos and Nigeria in general.
- Generate Employment
- Raise National & Global Icons
- Encourage Physical Fitness and Cure Ailments
- Liberate Children of the Less Privileged from Poverty
- Promote Tourism
- Promote Trade and Investment
- Empower the Youths
- Boost the Hospitality, Wellness and Wellbeing Industry
- Charity organizations can also imbibe the culture of using marathons to raise money.